TWITTER is rethinking how the labels it applies to misinformation look and work, its head of site integrity told Reuters in an interview, as the social media company tries to make these interventions more obvious and cut its reaction times.
Twitter’s Yoel Roth said the company is exploring changes to the small blue notices that it attaches to certain false or misleading tweets, to make these signals more ‘overt’ and be more ‘direct’ in giving users information.
But he did not say whether any new versions would be ready before the US election in the next four weeks, a period that experts say could be rife with false and misleading online content.
Roth said the new efforts at Twitter include testing a more visible reddish-magenta color, and working out whether to flag users who consistently post false information.
“We’ve definitely heard the feedback that it would be useful to see if an account is a repeat offender or has been repeatedly labeled, and we’re thinking about the options there,” said Roth.
Twitter started labeling manipulated or fabricated media in early 2020, after a public feedback period. It expanded its labels to coronavirus misinformation and then to misleading tweets about elections and civic processes.
Twitter says it has now labeled thousands of posts, though most attention has been on the labels applied to tweets by US President Donald Trump.