Mini Thailand Week 2020 to Showcase Vibrant Thai Culture

The Department of International Trade Promotion (DITP) under Thailand’s Ministry of Commerce, through the Thai Trade Center in Manila, has brought together Thai firms and trade businesses for this year’s edition of Mini Thailand Week. The event, which will be held during March 5-8, 2020 at the SMX Convention Center, Hall 4, will showcase Thai culture and highlight a variety of world-class Thai products — from food and beverage, cosmetics, gems and jewelry, garments, and home decoration to pet products. Over 100 Thai and Philippine businesses will participate in the event.

Mini Thailand Week, an event that blends culture and trade, has been organized in the Philippines for over a decade, and is always well received by Filipinos and foreigners living in the Philippines. For visitors, it’s an opportunity to appreciate and learn more about Thai culture and its organic, environmentally friendly, and quality products. The event will have cooking demos from restaurants with Thai Select Certificates in Manila — a certification awarded by DITP to Thai restaurants all over the world that recognizes quality food and authentic Thai hospitality. Visitors can sample dishes made by Thai chefs.

Mini Thailand Week also serves as an opportunity for Thai businesses to find their niche in the country and learn more about the Philippine market and its various consumer palettes. The event is also a reaffirmation of the flourishing 70-year friendship between the countries, with bilateral merchandise trade from 2014 to 2018 growing at an average of 16.54%, according to data from the Philippine Statistics Authority. In 2018, total bilateral trade reached $10.32 billion, and Thailand is 7th among the Philippines’ top export markets.

“This is our 12th year holding Mini Thailand Week in the Philippines and we are always amazed by the warm response Filipinos have over this event” said Ms. Janthana Chotimunee, Director of the Thai Trade Center Manila, one of the main organizers of the event. “Our Thai exhibitors who are optimistic about the prospects of doing business in the Philippines and expanding their market will experience genuine demand and interest for their products. Business matching is our key element to ensure that our exhibitors create the right linkages with Filipino buyers, entrepreneurs, and investors. Mini Thailand Week will also be a platform to further strengthen the bilateral trade between Thailand and the Philippines.”