Netflix to boost Asian push with original content

Netflix launched its plan to focus on strengthening its Asian market as it announced 17 Asian original productions from Korea, India and Southeast Asia with more on the way, the streaming service’s executives said in a two-day conference in Singapore.

“We’ve got plans to pretty aggressively program throughout the region, planning 100 regional productions – series, specials and films – throughout Asia,” Theodore Anthony Sarandos Jr., chief content officer of Netflix, told the media.

He added that they’re just getting started in Asia as they continue to look and “tell stories that are really, really locally relevant for each country…and that’s really been our strategy: to create the best, most authentic shows in as many places as we can in the world.”

During the two-day conference dubbed See What’s Next Asia, Netflix announced 17 Asian originals including Thai-language originals, five animated series (which includes an animated adaptation of Budjette Tan and Kajo Baldisimo’s Trese graphic novel set in Manila), and Indian originals.

Also in the list are South Korean originals (this includes zombie historical epic, KINGDOM, which despite having a Jan. 25, 2019 premiere date, has already been renewed for a second season) and a Chinese-language original from Taiwan (Triad Princess).

The newest titles are welcome additions to Netflix’s first foray into Asian programming which includes the South Korean variety-comedy series BUSTED! India’s crime-thriller Sacred Games and Japan’s animated series, DEVILMAN crybaby.