Ford Philippines today announced its fifth consecutive year of record sales with 2017 retail sales rising 9 percent from the prior year to 36,623 vehicles, led by record full-year sales from the Everest, EcoSport, Ranger and Explorer.
Ford capped the record year with its all-time best monthly performance as December sales increased 45 percent year-over-year to 4,629 vehicles. The Everest, EcoSport and Ranger each delivered record monthly sales to finish out the year.
“The Everest, EcoSport, and Ranger continued to drive our retail performance in 2017 and remain among the leaders in their respective, highly competitive vehicle segments,” said Bertrand Lessard, managing director, Ford Philippines. “We’re confident that we’ll carry our sales momentum into this year, while further building on our Ford customer and ownership service experience.”
The Everest remained Ford’s top-seller in the Philippines in 2017 with full-year sales rising slightly from the prior year to 12,455 vehicles. This included Everest’s all-time best month in December with sales increasing 48 percent year-over-year to 1,582 vehicles.
The Everest raises the bar for mid-sized SUVs with its striking design, outstanding capability, and advanced connectivity and driver assistance technologies that make it one of the smartest vehicles in its segment.
The EcoSport compact SUV achieved a record full-year performance with sales rising 13 percent year-over-year to 11,299 vehicles. Record monthly sales for the EcoSport in December saw sales rise 29 percent to 1,450 vehicles.
The EcoSport has steadily attracted the younger demographic with its sporty look, practical features and capabilities perfect for an urban driving experience in the Philippines.
The segment-defining Ranger delivered record sales in 2017 and remained the second best-selling pick-up truck in the Philippines with full-year sales increasing 31 percent to 10,658 vehicles. The Ranger’s exceptional year was capped by its best-ever month in December with sales increasing 87 percent year-over-year to 1,433 vehicles.
The Ranger’s full lineup of 13 variants in the Philippines presents substantial customer choice to match a wide-range of work and lifestyles.
The premium Explorer SUV delivered its best-ever full-year performance in 2017 with sales rising 9 percent to 1,125 vehicles. The Mustang also contributed to the record year with its own best full-year performance and sales increasing 28 percent from the prior year to 407 vehicles.
Ford continued the expansion of its dealer network in 2017 with the opening of three new dealerships in Roxas, Dumaguete, and Surigao, bringing the total number of Ford outlets around the country to 46.
Ford also launched a nationwide experiential roadshow last year, the Ford Island Conquest, to reach more customers and provide a first-hand experience with the Everest, Ranger and EcoSport by combining a scaled-down showroom with a unique and immersive test-drive environment.